About Us

Brand Philosophy
Asifa & Nabeel is a luxury fashion house defined by timeless elegance, sophistication, and artistic craftsmanship. Our design philosophy centers on a seamless fusion of modern innovation with classic, traditional aesthetics, creating collections that embody refined luxury and a distinctive style. We are recognized for our commitment to impeccable detail, offering a contemporary interpretation of South Asian dressing with a global flair. As we expand into the Pret-a-Porter arena, we consistently push the boundaries of accessible luxury, crafting pieces that are not only beautifully designed but also wearable. Our collections feature understated yet impactful silhouettes, intricate embellishments, and a unique sense of individuality, all meticulously handcrafted to pay tribute to the rich legacy of traditional craftsmanship. Asifa & Nabeel stands at the intersection of art and fashion, offering designs that transcend time, seamlessly blending heritage with modernity.

Director's Note
Asifa Rana, a visionary designer and graduate of Kinnaird College, Lahore, launched her label in 1994 during her final year of studies in English Literature. With an inherent talent for design, what began as a hobby swiftly transformed into a thriving business as demand grew from family and friends. Today, Asifa & Nabeel is celebrated as a pioneering label that has elevated Pakistani fashion by merging the cultural richness of the East with the sleek minimalism of Western couture. Known for her flawless cutlines and the delicate interplay between intricate embroidery and clean silhouettes, Asifa Rana brings her unique vision to every collection. Her work reflects a deep understanding of both fashion and textiles, offering designs that empower women to feel confident, comfortable, and elegant.

With a career spanning decades, Asifa remains a formidable force in the industry, constantly evolving to stay ahead of trends while maintaining the brand’s core values of innovation and quality. Her personal philosophy, focusing on the importance of comfort and confidence, is woven into the fabric of the brand’s identity. Asifa & Nabeel's pieces are a celebration of structure and form, exuding effortless sophistication that enhances the wearer’s natural beauty.

Through her participation in prestigious fashion weeks, global exhibitions, and collaborations, Asifa aims to establish her brand as an international icon, seamlessly integrating into mainstream Western fashion markets while remaining rooted in its heritage. The journey of Asifa & Nabeel is one of creativity, perseverance, and an unwavering dedication to pushing the boundaries of what fashion can be.